My Story
Hi, I’m Emma and here’s my story.
Like many people, I didn’t have a clear idea of what I wanted to be when I left University. But I knew it had to be something ‘businessy’.
I was good with numbers so I studied Economics (as part of a Politics, Philosophy and Economics degree) and initially thought I’d be a stockbroker.
Instead, I started a business with a friend and learned a huge amount about behavioural and management training, working with some of the UK’s best known companies and brands. I then moved into luxury retail to lead large sales teams of up to 50 people.
I was trying different roles and different industries, but couldn’t quite find the right fit.
For the longest time, I couldn’t figure out how to strike a balance between my left (logical and analytical) and right (creative and intuitive) brain. This struggle remained throughout the first half of my career.
Then I stumbled into recruitment.
I started in the Financial Services sector in London and then transitioned into the Creative, Digital and Marketing sector when I moved to Melbourne in 2011. Recruitment allowed me to finally bring the two sides of my brain together. It was the missing piece.
What I also discovered was that my core value is being of service to others. In this case, helping job seekers to better market themselves.
This started me on the road to reevaluating what was important to me, what success meant, and how ultimately I could separate out the part of recruitment I enjoyed the most. This led me to start my coaching business in January 2024.
Now, as a Career Coach, I use my knowledge and experience to help Marketers and Creatives get the most from their careers. I guide them to take control of their career path and make more purposeful, informed decisions about where they want to go and how to get there.
Need help finding your way in the employment market or through a career transition?
These are some of the common questions I can help you answer:
What’s important to me and what goals am I working towards?
How do I hone in on and succinctly communicate my unique value?
What makes an impactful CV?
What’s the best way to job hunt?
How do I take control of my career and/or job search?
How do I build confidence to return to work?
How do I market myself?
What is a personal brand and how do I build one?
Success stories:
'Moving to a new country left me a bit lost on how to “market” myself and I wasn’t seeing much traction with job applications. I found Emma through LinkedIn connections, which truly transformed my journey! She helped me recognise my strengths and worth, value my experience, and guided me through revamping my resume, LinkedIn, and so much more. She genuinely cared about guiding me through my "career blueprint" and getting my confidence back to achieve my career goals. Sometimes, you truly need professionals for some services, and I can highly recommend hers to any creative or marketing professional out there. Here’s to new beginnings (my new role) and the power of finding the right support!' - Maryke Nel eCommerce Marketing Strategist
‘Emma's marketing career advice was a complete mindset reset!'- Shira Friedman, Digital Marketer
’Emma guided me in identifying and authentically communicating my value, impact, strengths, and proof points. She gave invaluable advice on how to build an intentional and genuine network to ensure I connect more easily with future opportunities and people aligned with my purpose and aspirations. What truly set Emma apart was her ability to uncover barriers and fears that were holding me back. She opened me to new perspectives with support that resulted in a noticeable shift. I now feel more confident, clear, energised and excited about my future.’ Jacqueline Allen, Senior Marketing & Comms Manager